Located at the corner of Slauson Ave and Overhill Drive, Simply Wholesome is a South LA landmark that feels less like a restaurant and more like a healing apothecary. For over 40 years, this Black-owned institution has been a sanctuary for health and wellness.
For the Nommo team, this was a crucial spot on our black-owned business crawl of LA, so we went on a little trip from Westwood to Windsor Hills to try out some of their famous smoothies. This spot is hard to miss when driving down Slauson with its 30 feet tall googiestyle spire poking out on the top, and its dark green and stone exterior. It feels like walking into a little herbalist shop of delicious food, herbal remedies, and medicinal mixtures.
We went on a Sunday, so the store was fairly busy with its regulars. We decided to order their guava explosion smoothie, which was perfect as the LA weather had been warming up. As we sipped our smoothies, we explored the store’s diverse selection of retail items. The store is a masterclass in community support, stocking products from over 160 small businesses. From specialized herbal remedies for digestion and women’s health to a curated beauty section featuring African hair products, the shelves are a testament to Percell Keeling’s mission of making organic living accessible.

The highlight of our trip was getting a chance to briefly speak with owner Percell Keeling, and we discovered that he is a UCLA alum, class of 1975, and was familiar with Nommo. A beautiful full-circle moment for us.
Simply Wholesome truly radiates throughout its community, providing jobs for youth in the neighborhood and teaching them about entrepreneurship. Just by taking a longer look at all the awards and images that decorate the store, you can see how this business has triumphed over the years. From Surviving the LA ’92 riots through the protection of the community, being featured in Slauson native and R&B star Jhene Aiko’s music video, and just this past February, to being honored by the California Legislative Black Caucus with a certificate recognizing its dedication to community, healthy food, and cultural uplift, Simply Wholesome has endured and cemented itself as a beacon of care. It is dedicated to providing healthy food not only on their menu, but also by stocking shelves of retail food items that are organic and healthy for their community.

So next time an LA piece of sh*t urges you to try Nara Smith’s $23 Erewhon smoothie, maybe try Simply Wholesome instead. You may find your next go-to spot for a little sweet treat.

