“When characters enact stereotypes for the amusement of others.”
Natalie Nunn and Zeus Network have exacerbated conversation and controversy about the line between entertainment and exploitation.
Nunn is known for her appearances on seasons 4 and 13 of the reality TV show Bad Girls Club (2006-2017), as the executive producer of the Bad Girls Club spin-off, Baddies (2021-present), and for her viral clips and sound bites on TikTok. Zeus Network was founded in 2018 by social media personalities DeStorm Power, Amanda Cerny, King Bach, and television producer Lemuel Plummer (who currently serves as president and CEO). The streaming service produces social media personality-driven reality TV shows featuring creators such as Natalie Nunn, Joseline Hernandez, Tokyo Toni, and Blac Chyna.
When Black students living in the Afrikan diaspora Living Learning Community at UCLA were asked their thoughts on Nunn and Zeus Network, most were inclined to comment on the negative stereotype perpetuated by the network, the influence it has on Black culture, and the implications it has on how the world perceives the Black community within popular media.
Zeus Network & Exploitation
“Zeus Network promotes stigmas that surround Black women, men, and transgender people for the sake of entertainment.” Nazyrah Olubuah, first-year English student. In Maia Niguel Hoskin’s article “Black Folks Deserve Better: Lemuel Plummer’s Zeus Network Is Everything That Is Wrong With Portrayals Of Blackness On Television,” Hoskin highlights how CEO Plummer uses his platform to perpetuate stereotypes and inaccurately represent Blackness.
Content/Consumption
Hoskin’s article also emphasizes the demoralizing images of Black women that run rampant on Zeus Network. In almost every series the show produces, it depicts the women as sexually promiscuous, angry, aggressive, and intellectually inferior. “All they do is eat, drink, fight, smoke, have sex, and fight some more,” exclaimed Nazyrah Olubuah describing the content in many of the shows produced by the Zeus Network. Olubuah highlighted how this type of representation can be detrimental in shaping how individuals view the Black community, as well as how the Black community views itself.
Role models / Influence
Youth are consuming media at an all-time high through internet sites such as Instagram, X, TikTok, Snapchat, Facebook, YouTube and various other social media platforms. Often, the content youth engage with is not filtered to be age-appropriate, resulting in the fast-paced, mass consumption of information that can impact youth negatively. In Nunn’s case, she markets herself in a way that is entertaining and provoking. Through her behavior, she is often at the center of internet trends and/or memes that grow viral enough to reach youth. One of the most recent examples of this is a trend in which people created content lip-syncing and dancing to her song “Pose for Me.” Although the lyrics of this song were somewhat explicit, the trend was so viral that even children participated, most likely without realizing the meaning of the lyrics or Nunn’s fame. We spoke with students about Zeus Network’s representation of the Black community, and asked them how they felt about the content’s influence and its impact on Black youth.
“They’ll think that’s the box they have to fit in. They will feel pressure to conform to the stereotypes demonstrated in Baddies,” said Chidiogo Molokwu, a first-year biology student, emphasizing the potential risk of Black youth consuming the media produced by Natalie Nunn. Not only is the behavior that Nunn demonstrates highly questionable, but it has dangerous implications for the youth who consume it. Nunn’s use of her platform promotes the long-standing, harmful stereotypes that have been imposed on Black people for decades, showing Afrikan-American youth that this is the behavior that is expected of them. The content produced by Zeus Network also teaches the children who consume it that violence, screaming, or cursing is the right way to express emotions and solve conflicts, which can sabotage them in social contexts with their peers, as well as adults.
Jayla Ward, a first-year political science student, discussed Natalie Nunn’s identity as a parent. Ward contrasted Nunn’s identity as a mother with her role as a provocative and problematic media presence. “All kids deserve parents, not all parents deserve kids,” Ward says. Ward added this statement to highlight the hypocrisy of Nunn’s work. Considering that she is raising a Black daughter, should she not consider the implications for how Black women are projected in the media? The same media that her daughter may be consuming?
Accountability
Nunn was born in Concord, California, a middle and upper-middle-class city. She attended Aragon High School in San Mateo, California, a school that was nationally recognized for its academic excellence. Nunn later attended the University of Southern California, playing Division 1 soccer and receiving degrees in sociology and communications with minors in business and Spanish. Nunn is seen on social media flaunting her degrees. We asked students if they believed that Nunn’s educational background has any influence on her work and if she should be held accountable for the negative stereotypes that her work perpetuates.
“She does it on purpose. Her actions are calculated and manufactured to gain traction and profit off of the stereotypes that she perpetuates,” says Jayla Ward.
Writers’ Opinion + Moving forward
“Blacks are simultaneously underrepresented and overrepresented in American media culture,” claims S. Craig Watkins, an Assistant Professor of Sociology and Radio-Television-Film at the University of Texas at Austin. To contextualize this concept in the setting of the Zeus Network and Baddies, many of the shows within this network have casts that are dominated by Black people or people who have been influenced by elements of Black culture. At a surface level, having a Black-dominated cast would appear to be positive in terms of representation. However, since these Black people are predominantly represented in ways that are not accurate and are harmful, this portrayal aligns more with a consistent underrepresentation of Black people, a diverse and multifaceted population.
If continued, these portrayals are bound to influence generations of students consuming this media, including students at UCLA. The implications range from confining Black youth into stereotypes, teaching youth from other backgrounds that all Black people act ghetto or barbaric.
It is crucial to be intentional about the media we consume and the people that we give platforms to. While Zeus Network and Baddies represent Black people and culture in a way that is destructive, there is plenty of media that shows Afrikan-American culture in positive, authentic, and accurate contexts. Nommo staff have collaborated to compile a non-comprehensive list of shows, movies, books, and content creators by/about Black people to highlight narratives that represent our community ethically and responsibly!
TV SHOWS
- Abbott Elementary
- Raising Kanan
- Black-ish
- The Fresh Prince of Bel-Air
- This is Us
- Atlanta
- Living Single
- Insecure
- Forever
MOVIES
- Sinners
- Green Book
- Hidden Figures
- Nickel Boys
- Sing Sing
- Entergalactic
- Soul
- Spider-man: Into the Spider-verse
- Queen & Slim
- Blackkklansman
- If Beale Street Could Talk
BOOKS
- The Poet X by Elizabeth Acevedo
- Legendborn by Tracy Deonn
- The Vanishing Half by Brit Bennett
- Long After We Are Gone by Terah Shelton Harris
- Nightcrawling by Leila Mottley
- The Sun is Also a Star by Nicola Yoon
- Born a Crime by Trevor Noah
- The Blood Trials by N.E. Davenport
- Sister Outsider by Audre Lorde
- Homegoing by Yaa Gyasi
- The Bluest Eye by Toni Morrison
- Their Eyes Were Watching God by Zora Neale Hurston
SOCIAL MEDIA CREATORS
- @keith_lee125 (TikTok, restaurant reviews)
- @alexisnikole (TikTok, environmental educational)
- @wisdm8 (TikTok, fashion)
- @theconsciouslee (TikTok, politics/news)
- @danessyauguste (TikTok, lifestyle)
- @mariahcrose (TikTok, sports)
- @skylarmarshai (TikTok, art/lifestyle)
- @dasiadoesit (Instagram, rollerskating/lifestyle)
- @KevinLangue (YouTube, comedy)
- @debsmikle (Instagram, lifestyle)
