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Skip Erewhon, Simply Wholesome has the O.G. LA Wellness smoothie

by Bahji Steele 05/15/2026
written by Bahji Steele

Located at the corner of Slauson Ave and Overhill Drive, Simply Wholesome is a South LA landmark that feels less like a restaurant and more like a healing apothecary. For over 40 years, this Black-owned institution has been a sanctuary for health and wellness.

For the Nommo team, this was a crucial spot on our black-owned business crawl of LA, so we went on a little trip from Westwood to Windsor Hills to try out some of their famous smoothies. This spot is hard to miss when driving down Slauson with its 30 feet tall googiestyle spire poking out on the top, and its dark green and stone exterior. It feels like walking into a little herbalist shop of delicious food, herbal remedies, and medicinal mixtures. 

We went on a Sunday, so the store was fairly busy with its regulars. We decided to order their guava explosion smoothie, which was perfect as the LA weather had been warming up. As we sipped our smoothies, we explored the store’s diverse selection of retail items. The store is a masterclass in community support, stocking products from over 160 small businesses. From specialized herbal remedies for digestion and women’s health to a curated beauty section featuring African hair products, the shelves are a testament to Percell Keeling’s mission of making organic living accessible.

The highlight of our trip was getting a chance to briefly speak with owner Percell Keeling, and we discovered that he is a UCLA alum, class of 1975, and was familiar with Nommo. A beautiful full-circle moment for us. 

Simply Wholesome truly radiates throughout its community, providing jobs for youth in the neighborhood and teaching them about entrepreneurship. Just by taking a longer look at all the awards and images that decorate the store, you can see how this business has triumphed over the years. From Surviving the LA ’92 riots through the protection of the community, being featured in Slauson native and R&B star Jhene Aiko’s music video, and just this past February, to being honored by the California Legislative Black Caucus with a certificate recognizing its dedication to community, healthy food, and cultural uplift, Simply Wholesome has endured and cemented itself as a beacon of care. It is dedicated to providing healthy food not only on their menu, but also by stocking shelves of retail food items that are organic and healthy for their community. 

So next time an LA piece of sh*t urges you to try Nara Smith’s $23 Erewhon smoothie, maybe try Simply Wholesome instead. You may find your next go-to spot for a little sweet treat.

05/15/2026 0 comments
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Vegan Soul Food? You’re Kidding Right!

by Sam Pritchard 01/18/2016
written by Sam Pritchard

Vegan soul food.  For many of us, that phrase evokes visions of a culinary Rachel Dolezal—surely there are impostors at work. It may prompt fears of appropriation and gentrification, like when Whole Foods recently suggested putting peanuts in your collard greens, and Black Twitter had a field day. Is there no cultural culinary artifact that white hipster treasure-hunters won’t pilfer?

Luckily, you may discard all your worries and reservations. Stuff I Eat, located in Inglewood, California, is a black-owned and -operated restaurant that endeavors to combine a true soul food experience with a vegan emphasis on healthy eating. The unpretentious and friendly atmosphere that diners encounter should put skeptics at ease, and the food does not betray that trust. Though not without missteps, Stuff I Eat’s chef-owner Babette Davis has largely succeeded in her aim to marry healthful, vegan eating with soul food flavors and traditions.

The menu is so varied, however, that billing Stuff I Eat as strictly soul food would be misleading; Mexican and California cuisine are both well represented. It is very much a Los Angeles establishment, with all the cultural blending that implies. If there is a common soul food thread that runs through the dishes, it is a heartiness and comfort-food factor that might strike many as unusual for vegan fare (not to mention very generous portion sizes). You’ll leave full, to be sure.

Photo by Sam Pritchard

Photo by Sam Pritchard

I had the vegan soul food platter, which is advertised as something of a signature dish, as well as carrot croquettes and a (cooked) spinach salad. The soul food platter’s yams, black-eyed peas, and greens (kale, not collards) were all stand-outs.The greens tasted familiar and authentic, as good as any traditionally-prepared version. The black-eyed peas were surprisingly rich and had an excellent depth of flavor that left me feeling warm and satisfied. The mashed yams were wonderfully light and fluffy, and any absence of butter went unnoticed. If there is a general theme here, it is a phenomenal preparation of vegetables, which should hardly be a surprise for a vegan restaurant.

The missteps, such as they were, came in the form of dishes that were attempting to imitate meat and cheese. That’s not to say that these dishes were bad—the tofu “ribs,” for example, had a pleasantly substantial texture and a sauce that effectively evoked barbecue, but they suffered for the comparison to the real thing. In some ways, the expectations-setting of calling these strips of fried tofu “ribs” is a bigger mistake than anything to do with the cooking. If you like tofu, this is a satisfying, flavorful preparation, but if you expect ribs, you’ll be disappointed.

The mac and cheese was the only true disappointment, with the somewhat mealy, dry texture that often accompanies vegan approximations of cheese. Still, out of a large and varied platter of soul-food inspired dishes, I could forgive the one true misfire.  

The carrot croquettes and the spinach salad, however, were both outstanding. While not soul food, in a proper sense, these dishes nevertheless managed to capture the heartiness and comfort-factor that one associates with Black cooking.

Photo by Sam Pritchard

Photo by Sam Pritchard

The salad was boldly flavored, with an expert balance of heat, seasoning, and bitterness, and was more filling than nearly any salad you’ll come across. The carrot croquettes were bright and light, with crispy exteriors and fluffy insides, and were accompanied by polenta cakes topped with a mushroom gravy that was suitably rich and savory. I felt warm eating these dishes—not in the sense of literal temperature, but in the sense of feeling deeply nourished.

You can certainly detect the personal effort and love that have gone into the restaurant and Ms. Davis’s food—the soul, in other words. And it’s that soul that keeps non-vegan locals coming back again and again to this Inglewood establishment. If you have the chance, be sure to check out this black-owned, family-run restaurant and experience the unique spin on soul food Babette Davis has created.

01/18/2016 0 comments
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Discovering Soul Food

by 02/24/2014
written by

In today’s world you’d be hard pressed to find a style of food that is not available to you, especially in Los Angeles. But even with the multitude of food choices available, there is still something special and comforting about indulging in a flavorful soul food meal.

Soul food is a cornerstone of African American culture, but do you know how that came to be?

The term “soul food” was not recognized until the 1960’s. According to Webster’s dictionary, the first known use of the term was in 1964. However, the food that we presently label as soul food developed since times of slavery.

Frederick Douglass Opie, author of Hog and Hominy: Soul Food from Africa to America, explains in his book that slaves in the U.S. were forced to engage in arduous tasks, and as a result burned more than 3000 calories per day. While it was important for the slaves to eat well to have enough strength for their work, slave owners only provided throwaways to feed laborers. African American women would use West African cooking techniques that included stewing and frying in order to create dishes that were higher in fat, sodium, cholesterol, and calories. This turned the throwaway food into meals with enough nutrients to sustain the slaves during their days of labor.

Opie goes on to write that after slavery was abolished, the Jim Crow segregation laws still made it difficult for African Americans to eat out at restaurants. As an alternative, they would come together for home cooked meals, which became an important part of community and belonging. Individuals who moved north during The Great Migration brought recipes with them, using them in clubs and restaurants. These traditions became part of the African American cultural identity by the 1960s.

Soul food is often construed as unhealthy in essence. Over the years, the preparation of soul food has included more meats and higher fat and salt content. However, this was not initially the characteristic of soul food. In an article for Oprah Magazine, writer Celia Barbour discusses how after reading Frederick Douglass Opie’s book, she became aware that “The traditional West African diet was predominantly vegetarian, centered on things like millet rice, field peas, okra, hot peppers, and yams. Meat was used sparingly, as a seasoning.” Barbour went on to describe her interactions with different soul food cooks who explained that African Americans only need small portions of meat and huge amounts of vegetables because food has the power to transform the body. It is possible to avoid some of the prevalent diseases among African Americans if individuals are mindful of their diet.

More recently, cooks have successfully made attempts at creating the same iconic food through healthier means. According to Encyclopedia Britannica, “Contemporary cooks have sought to limit the use of animal fat and salt, especially in light of the prevalence of high blood pressure and diabetes in the African American population.”

Byron Hurt, filmmaker of the documentary Soul Food Junkies, expresses an inspired sentiment on the subject: “Finding ways to make soul food healthy and eating it in moderation allows us to continue to enjoy the food we love and like a healthy life.”

02/24/2014 0 comments
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Simply Wholesome: Eat & Feel Good

by 11/25/2013
written by

Simply Wholesome Restaurant Front

Simply Wholesome Restaurant Front

Behind the doors of Simply Wholesome lies not only the opportunity to indulge in a selection of healthful foods and beverages, but also a chance to partake in the unique atmosphere that has been created by owner, and UCLA alumni, Purcell Keeling.

Since 1984, Simply Wholesome has made its home on the corner of Slauson Avenue and Overhill Drive. The establishment, comprised of both a restaurant and a health food store, has continued to flourish since its opening almost 30 years ago.The health store, connected directly to the restaurant, houses healthy food, beverages, natural hair care products, and several other items that contribute to a healthy lifestyle.

Today, after years of mixing and matching items on his menu, Keeling serves a variety of desirable dishes at his restaurant. The food selection includes burgers, sandwiches, burritos, tacos, salads, chicken and Caribbean dishes. This list does not even include the extensive breakfast menu, dessert selections, or the numerous specialty shakes and smoothies. When asked what his most popular dish is, Keeling was hard pressed to decide because he said, “everything moves.” However, when making the tough decision, he expressed that the spinach and chicken patties are well liked. They allow an individual to have a quick, cheap and nutritious meal.

Chicken Nachos

Chicken Nachos

As a Black business owner that knows the struggles that accompany it, Keeling has continued to support other Black-owned businesses. He has 73 Black business partnerships across the U.S. and carries their collection of products in Simply Wholesome. In addition, he has helped to launch “Mixed Chicks,” and “Kinky Curly,” two hair care product lines. Keeling noted that often times, large corporations do not give Black people the opportunities to put their products out, and the position he holds allows him to change that for some people. He called Simply Wholesome an “incubator” for a lot of small businesses, and his partnership with these different markets allows a recycling of money back into Black communities.

Simply Wholesome Health Food Store

Simply Wholesome Health Food Store

Keeling described Simply Wholesome as becoming a destination location for many individuals in hope that people will drive from all over to visit his restaurant and health store. He welcomes all types of people.

Nevertheless at Simply Wholesome, customers are the given option to enjoy food without sacrificing their health. Why not eat good and feel good?

Find out more information on Simply Wholesome below and make sure to support Black-owned businesses:

 

Location

4508 W Slauson Avenue

Los Angeles, CA 90043

Phone: (323) 294-2144 or

(323) 294-2145

www.simplywholesome.com

 

Hours

Monday – Saturday

(Store) 8:00AM to 10:00PM

(Restaurant) 8:30AM to 10:00PM

 

Sunday

10:00AM to 9:00PM

 

Author: Colleen King

Nommo Staff

11/25/2013 174 comments
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The Top 10 Healthiest Fruits to Eat

by 11/20/2013
written by

Fresh fruit salad/ Source: SouthernBite.com

Fresh fruit salad/ Source: SouthernBite.com

Fruit is a healthy substitute to snack foods such as Hot Cheetos or ice cream.  According to hearthealthyonline.com, the 10 healthiest fruits listed below are filled with nutrients that can help you lose weight by consuming three servings per day.

  1. Apples: there are different kind of apples like Granny Smith apples, Fuji apples, and red apples. They all contain high amounts of Vitamin C and fiber which is good for the digestive system. Always buy apples that have shiny skin with no bruises.
  2. Apricots: are high in Vitamin A, C, and E and they contain a lot of fiber. Vitamin A is good for healthy teeth, skin, and soft tissue. Vitamin E supports the body’s immune system and skin and also helps to protect skin cells.
  3. Bananas: contain Vitamin B6, fiber, and potassium. Potassium helps lower blood pressure and it helps reduce Charlie horses. When choosing bananas, pick firm ones with the stem attached.
  4. Berries: these can range from blueberries to strawberries. They contain Vitamin C, fiber, and potassium. Not only can they be eaten fresh, but also can be eaten frozen, in smoothies, and with yogurt and granola.
  5. Cantaloupe: contains Vitamins A, B6, and C and fiber. Vitamin B6 helps improves your metabolism and helps the body break down protein, which then helps your body produce more energy. They are best when they are eaten slightly frozen.
  6. Oranges: are packed with Vitamins A, B6, and C and fiber and potassium. Did you know that the white layer under the bright orange skin helps curb your appetite for about four hours?
  7. Grapefruit: although this fruit is bitter, it has Vitamin C, potassium, and calcium. Along with potassium, calcium helps lower blood pressure too. It’s best to serve these warm at room temperature, because they tend to be juicier.
  8. Kiwi: these tiny fruits contain Vitamin C and E, fiber, and magnesium. Vitamin E helps reduce cholesterol levels. Buy kiwis that are soft, not hard.
  9. Papaya: have Vitamins A, C, and E along with calcium and potassium.
  10. Peaches: this fuzzy fruit has Vitamins C, E, and K and fiber. Vitamin K is essential for developing proteins for our blood and bones. Once peaches ripen, the fuzz rubs off, making the skin enjoyable.

 

Author: Kristini Buchanan

Nommo Staff

11/20/2013 44 comments
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The Cajun Flavors of Bayou Grille

by 11/12/2013
written by

The Bayou Grille

The Bayou Grille

The promise of flavorfully seasoned food, an easygoing atmosphere, and genuine hospitality await anyone who visits Bayou Grille, a New Orleans themed Cajun restaurant.

Located on the corner of La Brea and 64th Place, this Black-owned restaurant has been thriving since its opening on Martin Luther King Jr. Day of 1999.

Initially interested in being solely an investor in the restaurant, current owner Michael Smith and his two partners opened up this establishment using another Cajun restaurant as inspiration.

After the partners set out to open up a second Bayou Grille, Smith remained at the corner of La Brea and 64th, tending to the flourishing business.

Grilled fish/ Nommo

Low calorie plate: Grilled fish

Since founding the restaurant, Smith has continuously developed the business and has found ways to increase the restaurant’s appeal. For instance, Bayou Grille now serves salmon and offers succulent grilled fish as a healthier alternative for customers.

The shrimp and oyster po’boy and gumbo stand out as two of the most popular dishes at this restaurant. However, Smith noted that popularity does vary among the age groups. He expressed that with the younger crowds, hot wings and chicken strips rank high in popularity.

Although there are restaurant favorites, Bayou Grille has a vast number of other New Orleans dishes in which to indulge, including jambalaya, red beans and rice, etouffee, and a selection of fish, shrimp and oysters. Depending on the meal one selects, an entrée will often come with a side of buttered French bread and/or a side of generously seasoned Cajun fries. The restaurant also offers a variety of other sides and a collection of desserts including the classic New Orleans pastry, the beignet.

These appetizing dishes are also available in platters and trays for catering convenience.

Inside the Bayou Grille, where a continuous flow of R&B music fills the rooms, great meals and service can be expected. All restaurants do not exude a feeling of comfort and familiarity, but this establishment does so with ease. It is the type of restaurant where the owner is quick to come from behind the counter to assist customers in their meal choices, as Smith did during my visit.

With friendly service, a relaxed atmosphere, and food that could never disappoint, a trip to Bayou Grille is one that will not be regretted.

 

Cajun style fish, french fries, and French bread

Cajun style fish, french fries, and French bread

 

Information:

1400 N. La Brea Ave

Inglewood, CA 90302

(310) 673-0824

www.bayougrille.net

 

Hours:

Monday – Thursday: 11am to 8pm

Friday – Saturday: 11am to 9pm

Sunday: Noon to 6pm

 

Find other locally Black-owned restaurants in Nommo’s Lunchroom section.

 

Author: Colleen King

Nommo Staff

11/12/2013 272 comments
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L.A. Celebrates the 8th Annual Taste of Soul Family Festival

by 10/21/2013
written by

TOS2

People in line for food.

Crenshaw Boulevard was temporarily closed this past weekend to celebrate the 8th Annual Taste of Soul Family Festival. An estimated 300,000 people were in attendance, a record-breaking total for one of the largest street festivals in the Los Angeles area.

Creator and founder, Danny J. Bakewell, Sr., started Taste of Soul in 2005, which has since grown into a massive family-friendly event spanning nearly a mile from Stocker Street to Rodeo Road. Bakewell commented on the event stating that, “It allows us to come together to demonstrate our self-determination about our own community…[Taste of Soul] is about self-help…empowerment [and] economic development.”

The festival welcomed over 300 vendors, providing an outlet for Black-owned businesses in South Los Angeles to display their products to the community. Commenting on the economic opportunity that this festival has to offer, project manager Veronica Hendrix stated, “Taste of Soul [promotes] economic empowerment and development of the Afrikan American community.”

TOSFood, however, has always been one of the primary focuses of the festival. One of the event’s main goals is to highlight Black food vendors and to provide them with ample exposure long after the festival ends. Festival-goers had the opportunity to purchase food from several Black-owned restaurant vendors including popular creole favorite, Harold and Belle’s.

Over the years, the rapid growth of the festival has attracted several sponsors. Radio stations such as, 94.7 The Wave and Radio Free 102.3FM KJLH have been loyal partners of the festival and provided a variety of live performances. The performances ranged from Latin conga player, Poncho Sanchez, to popular boy band, Mindless Behavior.

Taste of Soul Family Festival will return next year for it’s 9th annual event. “Just come share the love, enjoy the music, enjoy the food,” Bakewell pronounced, “we’re amazing together!”

TOS3

Author: Amanda Washington

Nommo Staff

10/21/2013 178 comments
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